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$ixFigga Side Hustle e-Course
Welcome & Instructor Introduction
Welcome Video From Instructor, Marcus Johnson-Smith (video) (1:04)
Module I: Getting started on the basics
Overview of each module
Understanding the commitment required for success
Tools you're going to need for success
Module II: Designing your e-commerce website
Overview of the module: web design vs. development
Designing your site on the shopify platform (2:24)
Utilizing templates for design
Selecting a domain for your website
Applications I use & why
Designing your site for traffic and conversion
Designing options, for the non designers
Module III: E-commerce & social media graphic design
Designing web graphics
Designing flyers
Logo's & branding considerations
Working with freelance designers
Tools I use for design
Module IV: Search engine optimization
Anyone can do SEO: SEO basics, according to the experts
The SEO checklist (1:25)
The SEO flowchart (11:36)
SEO competitor research & insights
Tools I use for SEO
Module V: Content marketing
What is content marketing in 2020? (0:59)
Social media marketing as content marketing
Top content marketing activities
The power of a perfected blog post
Non traditional tools to boost content marketing
Module VI: Email marketing
Understanding the power of email marketing (0:32)
Designing your email strategy for mobile
How to save time automating your email content
Designing your first email campaign
How to build a powerful email list
Platforms for email marketing
Insights to help increase email conversions
Module VII: E-commerce dropshipping
What is dropshipping?
Choosing the right dropshipping partner
The hybrid model: some inventory, some dropship
Implementing dropshipping into your system
Choosing the right dropshipping products
Module VIII: Advertising your e-commerce business
E-commerce advertising 101
Search engine advertising vs. product listing advertising
Why I focus primarily on product listing advertising?
E-commerce advertising best practices
Budgeting for e-commerce advertising
Tools & services providers I use to advertise
Bonus Material
Insights to consider when analyzing competitors
Templates I use for all of my sites
Master list of all the tools/platforms I use for e-commerce marketing
Guru list of experts I learn from
Case study: how I increased sales 350% in 30 days during COVID-19
What's next
Taking action and what to expect
Business formation tips
Intro to $1MM retail franchise course
Understanding the commitment required for success
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