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$ixFigga Side Hustle e-Course
Welcome & Instructor Introduction
Welcome Video From Instructor, Marcus Johnson-Smith (video) (1:10)
Module I: Getting started on the basics
Overview of each module (2:45)
Understanding the commitment required for success (2:42)
Tools you're going to need for success (2:28)
Module II: Designing your e-commerce website
Overview of the module: web design vs. development (2:44)
Designing your site on the shopify platform (14:03)
Utilizing templates for design (8:26)
Selecting a domain for your website (5:47)
Applications I use & why (9:19)
Designing your site for traffic and conversion (8:01)
Designing options, for the non designers (4:21)
Module III: E-commerce & social media graphic design
Designing web graphics (6:18)
Designing flyers (3:58)
Logo's & branding considerations (6:06)
Working with freelance designers (5:04)
Tools I use for design (4:20)
Module IV: Search engine optimization
Anyone can do SEO: SEO basics, according to the experts (17:50)
The SEO checklist
SEO competitor research & insights (8:48)
Tools I use for SEO (7:09)
Module V: Content marketing
What is content marketing in 2020? (8:22)
Social media marketing as content marketing (5:20)
Top content marketing activities (5:38)
The power of a perfected blog post (9:03)
Non traditional tools to boost content marketing (3:00)
Module VI: Email marketing
Understanding the power of email marketing (3:42)
Designing your email strategy for mobile (4:50)
How to save time automating your email content (6:11)
Designing your first email campaign (4:32)
How to build a powerful email list (7:10)
Platforms for email marketing (3:04)
Insights to help increase email conversions (5:34)
Module VII: E-commerce dropshipping
What is dropshipping? (3:25)
Choosing the right dropshipping partner (5:54)
The hybrid model: some inventory, some dropship (7:50)
Implementing dropshipping into your system (4:59)
Choosing the right dropshipping products (4:00)
Module VIII: Advertising your e-commerce business
E-commerce advertising 101 (5:58)
Search engine advertising vs. product listing advertising (5:07)
Why I focus primarily on product listing advertising? (4:46)
E-commerce advertising best practices (4:06)
Budgeting for e-commerce advertising (5:01)
Tools & services providers I use to advertise (7:20)
Bonus Material
Insights to consider when analyzing competitors (6:50)
Templates I use for all of my sites (4:57)
Email Marketing Success (e-book)
Facebook Ads Domination (e-book)
Crush It w/Youtube (e-book)
FB Groups Unleashed (e-book)
FB Messenger Bot Marketing (e-book)
IG Stories (e-book)
IG Ads Success (e-book)
Modern Twitter Marketing (e-book)
Modern Social Media Marketing (e-book)
Rapid Instagram Profits (e-book)
Social Media Traffic Plan (e-book)
Youtube Authority (e-book)
What's next
Taking action and what to expect (4:56)
Business formation tips (2:43)
Intro to $1MM retail franchise course (4:35)
How to save time automating your email content
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